Marketing

January 3, 2017
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DemandBase Releases an AI-powered Business Graph for B2B

Demandbase, a company working on account-based marketing announced that they will release an artificial intelligence driven B2B marketing business graph DemandGraph, capturing and monitoring in-depth business […]
November 15, 2016
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Should Marketers Rethink the Way They See AI’s Impact?

Content Standard’s Kyle Harper has written a piece questioning whether we should reframe how we talk about artificial intelligence, as there appears to be various opinions […]
November 7, 2016
Arrangement of human head, key symbol and fractal design elements on the subject of encryption, security, digital communications, science and technology

DemandBase Releases an AI-powered Business Graph for B2B

Demandbase, a company working on account-based marketing announced that they will release an artificial intelligence driven B2B marketing business graph DemandGraph, capturing and monitoring in-depth business […]
October 21, 2016
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Marketers Predicts AI to Have Greater Influence than Social Media

The latest AI Ready or Not: Artificial Intelligence Here We Come report is the reason why marketers now expect artificial intelligence to have a greater impact […]
September 23, 2016
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IPONWEB “At the Forefront of Applying AI in Digital Advertising” Says Founder & CEO Boris Mouzykantskii

AI Business recently got the chance to speak to Dr. Boris Mouzykantskii, the Founder, CEO & Chief Scientist of IPONWEB. With more than 12 years’ experience […]
September 21, 2016
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Why Luminoso is a Leading Light in Deep Analytics, with CEO Catherine Havasi

AI Business recently got the chance to speak to Catherine Havasi, CEO and Co-founder of Luminoso. Luminoso’s AI-based technology bridges the gap between text and meaning […]
September 9, 2016
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How AI Could Transform Digital Marketing

AI has the potential to transform the world of digital marketing. Here are three examples of how:   Personalised Content Suggestions Once upon a time digital […]
September 9, 2016
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How AI is Evolving Outdoor Advertising

A new prototype billboard has been designed to respond to the emotions of passersby. M&C Saatchi partnered with outdoor advertising experts Clear Channel and Posterscope to […]
September 7, 2016
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Nielsen’s Jean-Pierre Abello: AI Could Help Save Consumer Advertising

AI Business recently got the chance to speak to Jean-Pierre (JP) Abello, Director of Global Engineering R&D at Nielsen. Nielsen is a leading global, independent measurement and […]
August 24, 2016
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LoopMe Announces AI Brand Optimisation Technology for Mobile Video Ads

A new study shows nearly 50% of users have never bought a product after watching a mobile video ad. LoopMe solves this problem – with AI […]
August 18, 2016
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Ecommerce Companies Improving Consumer Experience with AI

To ease the process and deliver a better shopping experience, companies are investing heavily in artificial intelligence and machine learning. Product discovery platform Grabshack.com, founded by […]
August 15, 2016
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Racetrack.ai’s Chatbot Gives Human Touch to E-commerce

Customer engagement plays an important part in traditional retail outlets – and a young team at Racetrack.ai have come up with a resolution to bring this engagement […]
August 11, 2016
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DigitalGenius Launches Human+AI™ Customer Service Application on Salesforce AppExchange

DigitalGenius today announced it has launched its Human+AI™ Customer Service Application on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in […]
August 9, 2016
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Ipsos “Intend to Lead the AI Charge in Market Research” Says Associate Director Robert Kettrick

AI Business recently caught up with Robert Kettrick, Associate Director at market research giants Ipsos MORI. Rob is part of Ipsos’ Loyalty specialism, which advises many […]
August 5, 2016
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Indian AI Start-ups Disrupting Global Fashion Industry

Indian artificial intelligence start-ups are disrupting the fashion industry by helping brands identify trends on how consumers buy clothes.   Brands are crunching time to bring […]
August 1, 2016
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Putting AI at Your Fingertips: The Story of ParallelDots

At AI Business, we are always eager to hear from AI start-ups from around the globe and find out about their applications in the enterprise. Today […]
July 26, 2016
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Dan Moross of MOO: Starting with the AI Basics

AI Business recently caught up with Dan Moross, Director of Customer Experience at moo.com. MOO is an award-winning online print provider specialising in premium business stationery […]
July 22, 2016
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Increase in AI Adoption by E-commerce Enterprises

As artificial intelligence sees increasing adoption by e-commerce companies , start-ups like SnapShopr, Staqu Technologies, Wazzat Labs, MadStreetDen and iLenze are experimenting with deep learning and […]
July 20, 2016
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Macy’s Testing AI Mobile Tool

Macy’s is testing a mobile tool using artificial intelligence that lets shoppers get answers customized to the store they’re in — like where a particular brand […]
July 19, 2016
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Three Ways AI is Transforming E-commerce

Much has been said about the implications of AI, particularly for industries reliant upon manual labour, from car manufacturers to surgical clinics. But consider the potential […]
July 11, 2016
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AI Creates Hotel Marketing Messages Using Guest Feedback

Flip.to has created an artificial intelligence-led platform that it claims to be the start of “real personalisation at scale” for hotels. The brand advocacy service – which usually […]
July 1, 2016
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IBM Watson Predicting Wimbledon Social Media Trends

Around half a million fans will attend this year’s Wimbledon tennis championships. But that figure is dwarfed by the number talking about the on-court action on […]
June 20, 2016
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Tekstum: Bringing AI to Publishing

An author’s book might get lots of likes – it might even be a bestseller. But what do the people behind the likes actually feel? Spanish […]
June 16, 2016
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Meet Lucy, the IBM Watson-Powered System for Marketers

Suppose that, someday in the future, a data-besieged marketer could use menu commands or plain English text to ask questions about any data. That future, according […]
April 21, 2016
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15 Examples of AI in Marketing

  Recommendations/content curation Predictive analytics allows Netflix to surface and finesse recommendations. This kind of clustering algorithm is continually improving suggestions, allowing users to make the […]
February 1, 2016
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Revolutionizing personal shopping through AI: the story of Shoptelligence

AIBusiness.org recently met with Laura Khoury, Chief Executive Officer of Shoptelligence in New York City, as well as Jerry Inman, CMO (Demand Worldwide) to discuss the […]
December 20, 2015
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AI improving B2B Sales Teams: the story of Chili Piper

AIBusiness recently met and interviewed the co-founder of Chili Piper, Nicolas Vandenberghe at their HQ in Brooklyn. Chili Piper are pioneers in AI technologies at the service […]
November 4, 2015
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AdDaptive Intelligence Launches As The First Company to Bring Adaptive Intelligence to the Ad Tech Industry

Boston-based AdDaptive Intelligence (formerly DataPoint Media), the adaptive intelligence ad tech company, announces today that it is the first to bring adaptive intelligence technology to the […]
November 4, 2015
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Facebook Works To Translate Images Into Words Using Artificial Intelligence

Thanks to progress in its artificial intelligence research, Facebook is on track to make news feeds even more attuned to users’ tastes.
November 4, 2015
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Gmail Wants To Reply To Your Emails For You With Artificial Intelligence

While we’re committed to a future serving as underlings to artificially intelligent lifeforms, we might as well enjoy some of the time-saving benefits, right? Like answering […]
November 4, 2015
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6 Ways Google’s Artificial Intelligence Could Impact Search Engine Marketing

Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing?
September 30, 2015
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Sir Tim Berners-Lee: The marketing impact of artificial intelligence

Can machines think? It’s a question on Sir Tim Berners-Lee’s mind. A man clearly ahead of his time, the scientist, academic and inventor of the World […]
September 30, 2015
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Is artificial intelligence the copywriter of the future?

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a […]
September 30, 2015
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Artificial Intelligence Is All Around Us, A Benefit For Marketers

I’m sure many people would be surprised by a recent study from Stanford and Cambridge Universities that suggests computers know more about you than your friends […]
September 30, 2015
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CADREON and Rocket Fuel Enter Agreement to Bolster AMP, IPG Mediabrands’ Proprietary Data Solution

Cadreon has selected Rocket Fuel’s programmatic marketing platform to enhance IPG Mediabrands’ Audience Measurement Platform (AMP).   This helps to further build AMP’s audience segments and […]
September 28, 2015
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Artificial Intelligence Technology Poised to Rock Ad Business: PHD’s Cooper

Artificial intelligence is poised to become one of the biggest changes wrought by technology in the advertising business in the years ahead, says Mike Cooper, CEO […]
September 28, 2015
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Gimmie launches AI-based marketing engagement service Deepo

SINGAPORE-based loyalty and gamification startup Gimmie has launched a free open beta for a Software-as-a-Service marketing engagement platform called Deepo. The Artificial Intelligence (AI) behind the […]
September 28, 2015
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Flipkart Combines Social, Mobile, Big Data Analytics To Develop Artificial Intelligence

Driving the wheel of innovation forward, Indian Commerce player Flipkart wants to build human brain-like capabilities to sell smarter to its more than 45 million registered […]
September 28, 2015
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DT PAI: Alibaba’s cloud arm launches China’s first artifical intelligence

Alibaba Group’s cloud computing arm Aliyun announced the launch of China’s first artificial intelligence platform, DT PAI. The platform will allow developers to analyse massive amounts […]
September 28, 2015
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Will Artificial Intelligence Kill Content Marketing?

The words “Humans, who are limited by slow biological evolution, couldn’t compete and would be superseded [by artificial intelligence]” spoken by renowned physicist Stephen Hawking, as […]
September 28, 2015
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IBM Shows Off Artificial Intelligence in New Watson Spots

IBM Corp. is rolling out two new TV ads during the U.S. Open this week to showcase its cognitive computing system Watson. The spots feature startups […]
September 28, 2015
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Who’s the Boss? Hitachi Looks to Promote Artificial Intelligence

Hitachi Ltd. is looking to promote artificial intelligence to management. The Japanese electronics maker said it has developed a new artificial intelligence program that will enable robots […]
September 28, 2015
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Exclusive Interview with Rocket Fuel CTO, Mark Torrance on the future of AI in marketing

We got the opportunity to meet Rocket Fuel CTO, Mark Torrance to get a much deeper understanding into Rocket Fuel’s approach to next generation advertising, and […]
September 28, 2015
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Part two of our interview with Rocket Fuel CTO, Mark Torrance

Here’s the second part of our exclusive interview with Rocket Fuel CTO, Mark Torrance where we dig a little deeper into enterprise adoption and global market […]
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