Demandbase, a company working on account-based marketing announced that they will release an artificial intelligence driven B2B marketing business graph DemandGraph, capturing and monitoring in-depth business behaviour and relationships across businesses on a global scale. 

DemandGraph is now powering DemandBase’s account-based marketing platform including marketing, advertisement, sales and analytics solutions, InsideBigData writes.

With the stunning amount of B2B sectors representing more than  $1 trillion in digital commerce annually according to Forrester Research, the assistance of DemandGraph will most likely be very much welcomed. The business graph will help companies unlock the value of this trillion dollar market, “by reading and understanding billions of web pages on the Internet through Machine Learning and Artificial Intelligence”, InsideBigData writes.

DemandGraph is comprised of:

  • Unstructured business knowledge such as SEC filings and annual reports
  • Demandbase’s proprietary identification technology that maps billions of network IP addresses to businesses worldwide
  • Complex corporate hierarchies extending beyond subsidiaries and remote offices to include vendor, customer and partner relationships
  • The digital footprint of web activity by businesses including ad impressions and web traffic from more than 3 billion B2B interactions every month

DemandGraph differs from other business graphs by allowing B2B marketers an understanding of the entire business network of a company, anything from its customers, partners, suppliers, competitors, investments, regulatory filings and to pinpoint which companies/buying committees that are in-market for particular reasons.

It will also provide its users with a 360-degree of any potential and existing customers, to enable companies to improve how they predict any potential buyers, personalising their campaigns and hopefully – close more deals.

“Unlike look-a-like modeling using only firmographics or a business directory based on ownership structure, DemandGraph’s value lies in the combination of sophisticated AI, advanced machine learning techniques and a deep understanding of B2B sales processes, to solve very complex challenges previously done only by humans,” said Chris Golec, founder and CEO of Demandbase. “Applying AI across marketing and sales functions has the potential to slash enormous amounts of cost while dramatically improving sales results for B2B companies” – the website reads.

DemandGraph is making it possible to provide companies with information that can be applied in conversations to better predict future business behavior, which will enable the company to more accurately identify and target a potential customer, supplier or partner.

Aman Naimat, senior vice president of technology at Demandbase said “Artificial Intelligence has made great advances over the last few years across a variety of industries. But the power of AI has never been effectively leveraged for B2B. For the first time ever we are unleashing AI to solve some of the most complex data challenges for B2B companies today to make B2B marketing more effective. DemandGraph has proven that it can be 7-8 times more accurate than an account executive trying to predict a potential customer, which provides better targeting and conversion.”

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