admin

Demandbase, a company working on account-based marketing announced that they will release an artificial intelligence driven B2B marketing business graph DemandGraph, capturing and monitoring in-depth business behaviour and relationships across businesses on a global scale. 

DemandGraph is now powering DemandBase’s account-based marketing platform including marketing, advertisement, sales and analytics solutions, InsideBigData writes.

With the stunning amount of B2B sectors representing more than  $1 trillion in digital commerce annually according to Forrester Research, the assistance of DemandGraph will most likely be very much welcomed. The business graph will help companies unlock the value of this trillion dollar market, “by reading and understanding billions of web pages on the Internet through Machine Learning and Artificial Intelligence”, InsideBigData writes.

DemandGraph is comprised of:

  • Unstructured business knowledge such as SEC filings and annual reports
  • Demandbase’s proprietary identification technology that maps billions of network IP addresses to businesses worldwide
  • Complex corporate hierarchies extending beyond subsidiaries and remote offices to include vendor, customer and partner relationships
  • The digital footprint of web activity by businesses including ad impressions and web traffic from more than 3 billion B2B interactions every month

DemandGraph differs from other business graphs by allowing B2B marketers an understanding of the entire business network of a company, anything from its customers, partners, suppliers, competitors, investments, regulatory filings and to pinpoint which companies/buying committees that are in-market for particular reasons.

It will also provide its users with a 360-degree of any potential and existing customers, to enable companies to improve how they predict any potential buyers, personalising their campaigns and hopefully – close more deals.

“Unlike look-a-like modeling using only firmographics or a business directory based on ownership structure, DemandGraph’s value lies in the combination of sophisticated AI, advanced machine learning techniques and a deep understanding of B2B sales processes, to solve very complex challenges previously done only by humans,” said Chris Golec, founder and CEO of Demandbase. “Applying AI across marketing and sales functions has the potential to slash enormous amounts of cost while dramatically improving sales results for B2B companies” – the website reads.

DemandGraph is making it possible to provide companies with information that can be applied in conversations to better predict future business behavior, which will enable the company to more accurately identify and target a potential customer, supplier or partner.

Aman Naimat, senior vice president of technology at Demandbase said “Artificial Intelligence has made great advances over the last few years across a variety of industries. But the power of AI has never been effectively leveraged for B2B. For the first time ever we are unleashing AI to solve some of the most complex data challenges for B2B companies today to make B2B marketing more effective. DemandGraph has proven that it can be 7-8 times more accurate than an account executive trying to predict a potential customer, which provides better targeting and conversion.”

This article was first published at: http://insidebigdata.com/2016/11/06/demandbase-introduces-demandgraph-artificial-intelligence-powered-business-graph-for-b2b/

For the latest news and conversations about AI in business, follow us on Twitter, join our community on LinkedIn and like us on Facebook.

January 3, 2017
Arrangement of human head, key symbol and fractal design elements on the subject of encryption, security, digital communications, science and technology

DemandBase Releases an AI-powered Business Graph for B2B

Demandbase, a company working on account-based marketing announced that they will release an artificial intelligence driven B2B marketing business graph DemandGraph, capturing and monitoring in-depth business […]
December 15, 2016
adobestock_56431429

How Do We Realise the Potential of Virtual Assistants?

Writing exclusively for AIBusiness.org is Ed Smith, Chief Product Officer at Humley, who is giving our audience an insight into how we can realise the true […]
December 14, 2016
Mind Connection series. Composition of human profile, connections and numbers suitable as a backdrop for the projects on information technology, internet and artificial intelligence

Prepare for 2017: The Year We Take the Robots Out of Humans

Writing exclusively for AIBusiness.org, Kit Cox from Enate gives a brief retrospective of automation trends from 2016, going on to discuss eight things we can expect […]
December 14, 2016
microsoft_european_hq_-_paris

Microsoft Introduces Investment Fund Dedicated to AI Companies

Microsoft Ventures announced this Monday that they have developed a new investment fund, solely dedicated to artificial intelligence companies. The CEO, Satya Nadella’s goals are to […]
Translate »

We use cookies. By browsing our site you agree to our use of cookies.Accept